A homepage should catch a few seconds of attention given to it, that is why it is important to have the layout convey the message well. Above the fold placement has been practiced by traditional print media for many years now, it is the upper half of a newspaper fold. In web design, above the fold simply means somehow the same and it is a common practice to place your most important content on the upper 600 pixels of the design.

On this post I am featuring some effective homepage designs I have stumbled on the net recently not because of their usage of the above the fold principle but also because of many factors.

Twelve is a restaurant and lounge bar. I find this site effective mainly because you know right away what the site is about. The homepage may not contain a few bits of information about this restaurant but it has a well laid-out main navigation near the top.

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There are times when we design booths that started as a big space but the final outcome ends up a much smaller space. Dove Refresh booth is one of the example of those projects. This project started on a 5×10m space and was later reduced to a 3×3m space.

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