There has been a proliferation of logos in the world and thanks to the world wide web these logos can be easily seen to inspire aspiring logo designers. Logotypes have been a norm for a few years now because of easy recognition for the company. This is also to simplify the lives of the consumer for brand recognition. There are very few logo marks I can remember at the top of my head; the Nike swoosh, “M” of McDonald’s, the Apple logomark, hmmm that’s it. It takes a lot of advertising money to create brand awareness with just your logomark and these multinational companies have a lot to spend.
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