Final Logo

I thought I might share with you guys the logo design stages that one of our logo design projects went through. The design brief asked us to design a logo for an online company that sells popular imported fitness, wine coolers, furniture and eventually other stuff. The color preference of the client was red, blue, yellow, green and black. The logo feel should be corporate, fun and high-tech and should cater to 35 to 45 year old’s. The project is Deluxe Products for a client of Impact Logos, one of our client based in Australia.

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There has been a proliferation of logos in the world and thanks to the world wide web these logos can be easily seen to inspire aspiring logo designers. Logotypes have been a norm for a few years now because of easy recognition for the company. This is also to simplify the lives of the consumer for brand recognition. There are very few logo marks I can remember at the top of my head; the Nike swoosh, “M” of McDonald’s, the Apple logomark, hmmm that’s it. It takes a lot of advertising money to create brand awareness with just your logomark and these multinational companies have a lot to spend.
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